The last post I did on the findings from my audience research was a little too long so I've decided to continue in a second post.
Questions for those who don't read newspapers
1. Why don't you read newspapers?
Most said because it was boring or that they couldn't be bothered to put the effort in. One person stated that they're "full of nonsense"
2. If you did read a newspaper, what paper would you ideally read and what articles?
Most said that they don't know. One said the Mercury because it is usually somewhere in the house, but that would only be to pass the time. Most said that they wouldn't really care about the content. One said that he would check the sport pages.
3. What would you not read?
Popular answers: The Sun, The Mail and Portishead people.
4. What would make you buy or read a newspaper, if you were to read/buy it?
Popular answers include; If there is an interesting on the front page, if it were aesthetically pleasing, if it were free, if somebody asked them (for example if they went out to get a paper for their mother because they were going shopping anyway).
5.What would be the ideal price for a paper?
Most said free, one said 50p.
6. What would you want to be included in a paper if you could choose anything?
People said; human interest stories and other people's problems, more variation, child orientated sections, no bias.
7. What are your views?
Popular opinions; disagrees with religion, they don't like politicians, stop global warming, only let immigrants in if they have something to contribute to our society.
8 . Do you feel that there is a newspaper with the same views as you?
Most said no and that there are gaps in the market, one said that the Independent is the closest and that no one paper could cater for everybody.
9. What layout would you look for if you were to get a paper?
Most replied that colour scheme is important, one stated that it shouldn't be too crowded and should have a good balance of pictures and text.
No comments:
Post a Comment