"How something is categorised is determined by who does it, for whom, where and when. The same is true for film"
Reid 2001
This basically means that genre is not fixed and is decided by the audience.
The importance of genre - The audience will have expectations about a certain product and this allows the audience to judge or decide whether to use the product, based on their previous experiences with the institution.
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I will explore which conventions I can conform to and how successful they would be in the paper that I'm planning to create.
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