I'm going to write down the process I've used to create the hypnotherapy advert. At the start I already had my plan in mind, this can be seen on the layout post. This will be slightly different to the plan as I could not get a photo of two entire red roses, but I feel the new close up works better as the colour is softer and more interesting to look at as the light if filtering through some of the top petals. I've created this in photoshop.
1. Open photoshop with the main image (in this case, the rose photo) and then re-size it to what you require.
2. Create a new layer, name it background and draw a white rectangle.
3. Go back to the layer with the rose image and delete anything on it that you don't want, for example, the background or any excess leaves. Make sure that this layer is above the background layer.
4. Create a new layer called text. Then click on the text tool and write what you want to be in the advert, such as what the advert is for, what it can help with, who's giving the service and contact details.
And there you have it;
Mini - Evaluation; The rose image works well with the service being given as holistic therapy is often to do with nature, also, pink roses often symbolise kindness, gentleness and appreciation and the colour white is also to do with purity and calm, which is something that the treatment helps you to gradually become. The contact details are essential to an advert - how else will you get the service? Additionally, the fact that the practitioner is a doctor, this may appeal to an audience as there is evidence that they know what they are doing, obviously people can't commit libel/slander/fraud but this isn't real. It also fits in with the basic conventions of a holistic treatment advert.
No comments:
Post a Comment