Weekly newspapers are much more common and are often smaller than daily papers. There also are some newspapers that are published twice or three times a week. In the US, such newspapers are classified as weeklies anyway.
Most nations have at least one national newspaper. In the UK, there are many national newspapers, including The Independent, The Times, The Guardian, The Observer, The Daily Mail, The Sun and The Daily Mirror. In the US and Canada, there are few national newspapers, the exceptions are The Wall Street Journal and USA Today in the US and The National Post in Canada.
Many newspapers formerly published only in non-English languages have also developed English-language editions in order to appeal to a wider audience. In places such as Jerusalem and Bombay, newspapers are printed to English-speaking public, for both local and national. The Internet has allowed non-English papers to give out smaller English version to give their newspaper a global reach. There is also a minuscule group of papers which might be described as international newspapers.
Job titles in the newspaper industry vary. In the US, the overall manager of the paper — sometimes also the owner — may be termed the publisher. This much less common outside of the U.S, where the person responsible for content is usually referred to as the editor. Variations on this title are common.
Although most newspapers are aimed at a mass audience, often geographically defined, some focus on readers defined by their interests. More specialist papers are usually monthly or weekly, usually free and are distributed throughout limited areas.
Papers usually refine ads and news stories using zoning and editioning. Zoning is when advertising and editorial content change to reflect the area to which the product is delivered. The editorial content often may change merely to reflect changes in advertising or may contain region-specific news. In instances, the advertising may not change from one zone to another, but there will be region-specific editorial content.
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