The genre of my media text is of course, a periodical local newspaper. This encompasses a variety of conventions, most of which would be different to both international and national papers. This is mainly because local newspapers have specific content, filtered according to geographical location of the target audience, for example a Bristol paper would only report Bristol news for people who live in or near Bristol.
It wouldn't report anything about international celebrities, it wouldn't really discuss national political debates, the focus would be on anything happening in the vicinity of Bristol, or whatever region or city a local paper is based in. It's debates would be whether a new office block should be built instead of a new park, it would follow local celebs such as Banksy or Justin Lee Colins, perhaps even celebrate Isambard Kingdom Brunel or The Wurzels. People like Keira Knightley, Cheryl Cole or Johnny Depp wouldn't matter unless they visited Bristol for work or an event.
Of course, I can choose to keep or subvert conventions depending on how I want my paper to be, for example I wouldn't take up ten pages describing the top television picks for that evening, because I have more important things to put into those ten pages, such as letters from the readers or reviews of local events. People might not to choose the paper because of its ideology, but its likely that other than people with a particular political bias, the readers are going to be mass because the paper will include lots of little niche stories. For example, athletic people or males would look at sport stories, anyone with a family will look at a school related story.
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