The main idea of this script is that there is a new person in town, and he meets a Bristolian in a pub. They talk and the Bristolian (of course) mentions the Bristol Nomad and talks a bit about it. Then a typical woman voice over comes on and says the title and the slogan. Afterward the two men have a bit of banter about the woman randomly appearing...
Music and ambience in background to establish pub setting.
Bristolian: Hello there! Are you new in town?
Irish Man: Hi. Yes I am! How can I find out about all of the local [pause/mumble as if searching for something to say]... news and jibber-jabber?
Bristolian: Well mate... you could try the Bristol Nomad!
Irish Man: What's that then?
Bristolian: Well it's the local paper int' it? Ever' one reads it. It's got news, debates, sport, competitions, jobs and this week it has a load of them eco friendly tips for yer house and that. All for just 20 pence see?
Irish Man: Well. That's pretty good, I might get myself a copy or three [pronounced tree]
Random Woman: Bristol Nomad - At the centre of YOUR universe.
Jingle Plays and then silence.
Bristolian: Where'd she come from then?
Irish Man: I don't know, but she's...gert lush innit?
Bristolian: Now you're getting it mate!
Woman: Don't objectify me please!
Both Men: Sorry!
I felt the humour would make the reader connect more to the brand. I also added in a little hint at the ideology of the paper with the part about 'eco friendly tips'. I might omit the objectification part as it doesn't really fit in with the rest of the comedic banter. In addition to this, the Bristolian mentions that everyone reads the paper, to persuaded a potential audience member to buy or read the paper. I used colloquial language to emphasise where the characters are from, as this is key to the narrative of the advert. Obviously the way the advert sounds is key so I also made sure the accents would be exaggerated and more stereotypical, for example, the Irish character saying 'tree' instead of 'three'. Again this is to emphasise where the characters are from. I'm hoping that having characters of both gender will attract a range of audience members. The price was added to show that the paper is a bargain 'all' and 'just' emphasise this.
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| I hope that the ambience in the track will help the listeners imagine this type of setting. Pub culture and socialising is very important in Bristol and I want the readers to feel part of a community. In real life this would hopefully bring in more revenue and higher readership as I discovered people tend to stick to just ONE paper. |
The radio advert needs to be quite short, around 30 seconds to a minute long so that it has more of an impact.
I couldn't find ANY radio adverts for a newspaper to model off of, so I listened to other adverts and watched some television adverts to do with both newspapers and magazines to see what they've included and translated the conventions into my script.
I've already got somebody lined up to do both the Bristolian role and the Irish role, and I can do the female character's role. For this I will need to use garage band, sound bible and a microphone for recording the voice overs.
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