Deadline xP

The deadline for rough drafts is the 10th October.

Adverts - Plasterer

Here I will show you how I constructed the plasterer advert.

1. Open up the image and a new file. Edit the image until just the plaster spatula remains and copy and paste it into the new file, then position and re-size. Create a new layer and fill in a white background.

2. Select the pen tool and draw several blue (window > colour) lines around the edge of the canvas, each one with its own layer.

3. Create a new layer and add text. And that's it;

I may change this and move the info below the first line down a little, for a larger plain space that could be 'filled in'. I also feel that the first line fits in with the newspaper as people often buy them to update on local news. I like this as it works on different levels.

Adverts - Firework Display

Here I will show you the long and gruelling  process I went through to create my fireworks advert.

1. Create a new document and fill in a black background using the paint bucket tool.

2. Create a new layer and select the pen tool. In the options bar, make certain that you're working with paths. Then, using the pen tool create a curved path by clicking two points, and on the second point, without taking your finger off of the click, drag to create a curve. It should end up looking like this;

3. Select the brush tool and select a white or coloured foreground colour, depending on what colour firework you'd like (I chose purple). The press F5 and under 'shape dynamics', select fade in the drop down list by control and set the number beside this to 200px. Close this box.

4. Go back to the pen tool and right click on the canvas. Select 'stroke path' and then select the brush and click 'ok'. After this, hit ESC twice and your first burst should appear. Then repeat step 2-4 until you have enough strokes.

5. Right click on the burst layer and select blending options. Add drop shadow and outer glow. This should add a glowing effect the the burst streaks.

6. Create a new layer and place it beneath the burst streaks layer. Select the brush tool and select a default brush head (this should override previous settings). Press F5 again and set the hardness to 0% and the size around 190px. Set the foreground colour to white or whatever colour your fireworks are. Click in the centre of the burst streaks.

7. Create a new layer above the streaks and select a smaller brush (50-100px, hardness 0%). Create a smaller circle in the centre of the burst streaks.

8. Select the brush tool and set it up; 

                                    

9.  Create a new layer and draw sparks around the centre of the firework. Add outer glow in the blending options.

10. Create another new layer and add sparks leading up to the firework, using the stroke path method should help with this.

11. Create another new layer and add text. Include the event title, and any other additional details. 

Taadaa!

Adverts - Hypnothearapy

I'm going to write down the process I've used to create the hypnotherapy advert. At the start I already had my plan in mind, this can be seen on the layout post. This will be slightly different to the plan as I could not get a photo of two entire red roses, but I feel the new close up works better as the colour is softer and more interesting to look at as the light if filtering through some of the top petals. I've created this in photoshop.

1. Open photoshop with the main image (in this case, the rose photo) and then re-size it to what you require.

2. Create a new layer, name it background and draw a white rectangle.

3. Go back to the layer with the rose image and delete anything on it that you don't want, for example, the background or any excess leaves. Make sure that this layer is above the background layer.

4. Create a new layer called text. Then click on the text tool and write what you want to be in the advert, such as what the advert is for, what it can help with, who's giving the service and contact details.

And there you have it;

Mini - Evaluation;  The rose image works well with the service being given as holistic therapy is often to do with nature, also, pink roses often symbolise kindness, gentleness and appreciation and the colour white is also to do with purity and calm, which is something that the treatment helps you to gradually become. The contact details are essential to an advert - how else will you get the service? Additionally, the fact that the practitioner is a doctor, this may appeal to an audience as there is evidence that they know what they are doing, obviously people can't commit libel/slander/fraud but this isn't real. It also fits in with the basic conventions of a holistic treatment advert.

Font

For my practical production, I will need to decide on a font. Often, fonts are broken down into two catogories; serif and sans serif. For instance...



Sans-serif (Arial)

 




Serif (Century Schoolbook)

'Sans' is a French word meaning 'without', therefore sans-serif means that it is without the little curls or feet. It is generally belived that serif fonts are used to make reading the text more easily, whether that be for a magazine, book or newspaper article. Sans-serif are usually used on a website so it strains the eyes less. For my production, I am hoping to use a combination of these, I will be most likely to use serif more often, perhaps for articles, and then maybe sans serif for adverts. For the masthead I'm hoping to use a fairly unique font (perhaps taken from dafont.com) in order to make my publication stand out a bit more, despite conventions, as I feel this would attract more readers. Additionally, I may want to create a more individual newspaper rather than being too conventional, of course I'm still generating ideas and may change this.

My chosen fonts are: Futura
                                  Georgia
                                  Geneva

Colour Scheme

The colour scheme will be important, as you have seen, when I was analysing some newspaper logos I had associated the colours with different things. This is what my audience will also do.

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Red is the colour of fire, blood, danger, love, energy, strength, power, determination, passion and desire. It is very emotially intense and has high visiblity, it normally brings text and images to the foreground.

Variations include;

Light red represents joy, sexuality, passion, sensitivity, and love.
Pink signifies romance, love, and friendship. It denotes feminine qualities and passiveness.
Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
Brown suggests stability and denotes masculine qualities.
Reddish-brown is associated with harvest and fall
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Orange is a warm colour associated with joy, sunshine, tropics and the exotic. It often, but does not always, represent enthusiasm, facination, creativity, happiness, sucess and encouragement. This also has quite high visibilty when used.

Dark orange can mean deceit and distrust.
Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.
Gold evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality.

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Yellow is quite difficult to see against a white background, especially when the text is narrow. When used appropriatley, however it is quite eye catching. It is associated with happiness, intellect and energy. It can also be associated with negative things, for example, warning signs or cowardice.

Dull (dingy) yellow represents caution, decay, sickness, and jealousy.
Light yellow is associated with intellect, freshness, and joy.

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Green is usually thought of as the colour of nature. It connotes freshness, growth, harmony, a novice, saftey and money. It is not s eye catching as many other colours but is normally pleasing to look at.

Dark green is associated with ambition, greed, and jealousy.
Yellow-green can indicate sickness, cowardice, discord, and jealousy.
Aqua is associated with emotional healing and protection.
Olive green is the traditional color of peace.
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Blue is often associated with depth and stability, appropriate, because it is the colour of the sky and the sea. It symbolised trust, loyalty, wisdom, confidence, health, tranquility, masculinity, intelligence and truth.


Light blue is associated with health, healing, tranquility, understanding, and softness.
Dark blue represents knowledge, power, integrity, and seriousness.
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Purple is associated with royalty, power, intelligence, nobility, luxury, and ambition, wealth, extravagance, wisdom, dignity, independence, creativity, mystery, and magic. Purple is a rare colour in nature and is sometimes seen as artificial.


Light purple evokes romantic and nostalgic feelings.
Deep purple evokes gloom and sad feelings. It can cause frustration.
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White is associated with light, goodness, innocence, purity, perfection, coolness and cleanliness, modernity and technology. A variation of this could be grey. I am unlikely to use this colour except on the paper though :P
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Black is often associated with power, elegance, formality, death, evil, and mystery. This is my most likely colour as it has easy visibility and fits in with the conventions of format.




My chosen colours are;


Purple as it is associated with intelligence, wisdom, creativity and independence, which matches with the ideology of my paper, olive green because it is associated with nature and peace, black as it is a useful basic colour and has easy visibility.

LAYOUTS!

These are my logo ideas. On the page I wrote the pros and cos of each image and of the image's implications on the newspaper.

I have asked some of my interviewees which they liked best and which they thought would work well with the ideology. The wheel was the most popular and the cathedral the least popular.

My theme/priority was to find a symbol which represented Bristol, I feel that if I chose the wheel that this would in part represent Bristol as it is known as a cycling city. Additionally, the city is always on the go and the travelling implication in this symbol works with this. Another priority/theme is that the symbol MUST match with the rest of the paper, for example, the tree could represent how the paper is a source of information for people.

These are combinations of logos and the titles I came up with previously. I felt that the combination of Nomad and the wheel symbol worked particularly well. I did not decide to go for any with 'telegraph', 'express' or any word used in a real life newspaper because I felt this had been done too many times before and was pretty mainstream. I also asked which titles the interviewees liked best, these included; Daily Ignite, The Source, The Brig, Nomad and Daily Chalkboard, luckily I liked these choices and that they fitted in with the way I want the paper to go.

Of course, a common convention of a newspaper is to have adverts. In my interviews, the most common adverts my interviewees looked at were to do with home help such as building work, holistic therapies and family events, therefore I decided to mix practicality and leisure and create a plasterer ad, a firework display ad and an advert for hypnotherapy, which differs from (brilliant) papers like The Spark as The Spark only has holistic therapies and eco-products and spiritual events in their adverts.

I've come up with two possible designs for a front page, this one sticks with the conventional newspaper front page, for example, it is partially modelled on the old Evening Post and holds typical features such as a large headline and a smaller headline, jump lines, by-lines, ears et. cetera. I feel this would appeal to a larger audience, the traditional layout would appeal to more mature audience, the colour to a younger. The colours would also be fairly neutral, i.e. - not pink or blue, typically gender assigned colours - so that it does not appeal to just one gender. Ideology is also important, this is why one of the ears contains an advertisement for some editorial content in the paper on eco-friendly tips. This hopefully will let potential audience member know about what the producers views are without having to filter the news content to conform to a typically alternative view, for example, The Spark paper only gives news to do with global warming or human rights activists. This paper will have a higher level of this kind of news, but will also have general news (for example crime and school stories).

This is a layout for the inside debates page. A convention that local newspapers often have is a page where local people share their opinions on a particular subject. I drew the idea of two columnists writing their opinions on each side of the debate from studying Grazia magazine in AS. I thought adding this to a local newspaper would perhaps slightly modernise the genre whilst appealing to a wider audience, for example, not just people in an older demographic who have more concern with the community but perhaps a younger demographic. This may be able to challenge the stereotypical representation that young people don't care very much about anything apart from drinking or vandalising, especially if they are seen in the paper sharing their opinion, even more so if it is a valid argument.

This is the second of my front page layouts. This one subverts some of the conventions of a traditional local newspaper, which I like. Often people don't read newspapers because they assume they are boring, this may attract a younger demographic, perhaps not anybody under eighteen but perhaps people in the 20 - 30 age range. This would have more colour than the other layout, particularly in the masthead and ears. Additionally, this gives precedence to the content of the paper, rather than to which paper it is and whatever award they've won.  Despite this, I feel that it is a little blocky - everything is organised inside a box, a little like Tetris - and that it does not flow as well as the other front page layout.

This is a generic layout for a double page spread.

On the left there is a main story surrounded by four news-in-brief sections. On the right there are two stories, one will be on crime and the other about a charity event. I've noticed that local newspapers often mix up different types of stories on one page, again because they want to appeal to a range of niche audiences. In my newspaper, it would be divided up into different sections, identifiable not by a large contents page but by different categories at the tops of the page, for example; news, debates, you ( the reader), fashion and home, interviews, horoscopes and puzzles, jobs, classified, et.c.